Visitor Promotion Activity Planned for the Expo


Personal Invitations
A major ticket insert campaign will be conducted with over 130,000 tickets inserted in local and international trade press and over 100,000 personal invites will be posted
out towards the end of April 2008 to our entire database.

Email Campaigns
In addition to the monthly E-news, visitors will be regularly included in email broadcasts to encourage them to pre-register to visit the show.

AFYA magazine
Afya magazine was launched in June 2007. This bi-monthly magazine is mailed to
10,000 senior decision-makers throughout East Africa and is a powerful tool for us to both brand the event and also target Medicare Africa's visitor group.

Press Releases
Medicare Africa Expo and Conference 2008 will be fully publicised via a continuous
PR campaign that will focus on both local and international trade press. Three
releases per month will be distributed by our PR agency in the six months leading up
to the show to drive pre-show awareness of the event. For more information on how we can help you with public relations please contact vincent@medicareafrica.com

Press conference
A major press conference will be held just prior to the show opening. The conference will be attended by leading officials and media.

Trade magazines
Medicare Africa works very closely with a large number of local and international trade publications. For Medicare Africa 2008 we will advertise in over 21 trade publications placing a total of 50 adverts in addition to substantial pre and post-show editorial features.

Other publications
Medicare Africa 2008 will be advertised in the leading English language newspapers
in the East Africa and South Sudan during the build-up to the show. This will drive additional awareness of the event for the local visitor audience.

VIP Invitations
Over 300 VIP’s will be invited to attend the opening of the exhibition. The VIP list is made up primarily of key ministerial officials within the healthcare sector as well as important diplomats from the embassies and consulates from within East Africa.