Home 
EVENT PUBLICITY
EVENT PUBLICITY
| Visitor Promotion Activity Planned for the Expo |
|
Personal Invitations A major ticket insert campaign will be conducted with over 130,000 tickets inserted in local and international trade press and over 100,000 personal invites will be posted out towards the end of April 2009 to our entire database. Email Campaigns In addition to the monthly E-news, visitors will be regularly included in email broadcasts to encourage them to pre-register to visit the show. AFYA magazine Afya magazine was launched in June 2007. This bi-monthly magazine is mailed to 10,000 senior decision-makers throughout East Africa and is a powerful tool for us to both brand the event and also target Medicare Africa's visitor group. Press Releases Medicare Africa Expo and Conference 2009 will be fully publicised via a continuous PR campaign that will focus on both local and international trade press. Three releases per month will be distributed by our PR agency in the six months leading up to the show to drive pre-show awareness of the event. For more information on how we can help you with public relations please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it Press conference A major press conference will be held just prior to the show opening. The conference will be attended by leading officials and media. Trade magazines Medicare Africa works very closely with a large number of local and international trade publications. For Medicare Africa 2009 we will advertise in over 21 trade publications placing a total of 50 adverts in addition to substantial pre and post-show editorial features. Other publications Medicare Africa 2009 will be advertised in the leading English language newspapers in the East Africa and South Sudan during the build-up to the show. This will drive additional awareness of the event for the local visitor audience. VIP Invitations Over 300 VIP’s will be invited to attend the opening of the exhibition. The VIP list is made up primarily of key ministerial officials within the healthcare sector as well as important diplomats from the embassies and consulates from within East Africa. |
Product Profile
Anesthetics and AccessoriesAnalytical systems Autoclave & SuppliesBaby care Products
Read More
Exhibit Profile
Hospitals & Dental Clinics Medical colleges & universities Laboratories & Dignostic CentersNursing Schools
Read More
Visitors Profile
Pharmaceutical Companies Importers / Exporters Homeopathy Practitioners
Read More
